Celebrating Portuguese Tradition Through Design
Introducing Pedro Mestre, a prominent figure in Portuguese music, renowned for his mastery of the traditional sounds of the viola campaniça from the Alentejo region and the UNESCO-recognized Cante Alentejano.
Preserving Tradition, Crafting Visibility
In collaboration with Pedro Mestre, I had the privilege of crafting the visual identity for his music albums and the promotion of his concerts. From graphics to the coordination of videography and photography teams, my role extended to production and creative direction. The aim was to create a seamless fusion of elements that resonated with the essence of his music and the cultural heritage he represents with a contemporary approach.
This project holds a special place in my heart as it delves into the rich tapestry of Portuguese tradition and heritage. I find fulfillment in contributing to the preservation and visibility of this beautiful cultural legacy. Through design, we not only celebrate Pedro Mestre’s musical journey but also share the soulful essence of Portugal’s artistic heritage with a wider audience.